Allison Jaffe's Blog
Once you put your home on the market for sale, you’ll have some decisions to make including the real estate agency that will list the home. One of the most important things about selling your home is finding the right price to sell the home at. You’d like to make a return on your investment. On the other hand, if time is a factor in your move, you may need to be even more strategic about pricing.
At some point, once the home has been on the market for a certain period of time, you’ll need to think of reducing the price of the home.
Work With Your Realtor
You may not know the perfect time to reduce the price of your home, but your realtor does. As a seller, you may not be too happy about lowering the price of the home at all. Depending on the state of the real estate market, your realtor will make the right suggestions to do what they can in order to sell your home. Sometimes this includes a price reduction to make both buyers and sellers happy.
Marketing Is Everything
Before the price is even reduced, you may need to take a look at how the home is being marketed. There’s so many pieces of the puzzle that come in when a home is being marketed.
The home is listed in the MLS by your realtor, but is it getting hits? Have open houses been held to further advertise the home? Are the pictures of the home representative of the property and good quality? Is adequate “for sale” signage present? Is your realtor available for showing the home privately?
These are all important things to think about when it comes to marketing the home. Your realtor is well-versed in all of these areas. The important thing for you as a seller is to be aware of just how many different avenues are available for you to get the word out about the home.
Can You Wait To Sell?
If you’re not moving due to a job change or a life transition that’s urgent, you may be better off waiting to sell the home. If the market is slow or happens to favor buyers heavily, you may want to wait and take your home off of the market for a bit. One of the most important things that you can do as a seller is to go with the flow of the market that you’re in.
Find The Right Number
When you price your home too high, you’ll need to keep lowering the price until you find the price that’s “just right.” When you use this approach, your house will sit on the market for a long time. This will be worse for you as a seller in the long run. Buyers will wonder why your home has been on the market for so long. Is there something wrong with the home? Will the price continue to drop? Really, interest will continue to wane from your home using this strategy. At this point you may just need to take the house off of the market.
In a perfect world, you only want to have to drop the price of your home once. Work with your realtor to find that sweet spot for pricing and you’ll be happy selling your home to satisfied buyers.